About Saraya Group
Whether you are seeking advanced technological solutions, specialized consulting services, or innovative interactive experiences, we are fully committed to meeting your needs with the highest level of professionalism, attention to detail, and personalized support. Our team of experts works closely with clients to understand their unique challenges and goals, providing tailored solutions that drive efficiency, innovation, and measurable results.
By partnering with us, you gain access not only to cutting-edge technologies and industry insights, but also to a network of professionals and resources designed to empower your projects and initiatives. We focus on delivering experiences that inspire creativity, foster collaboration, and encourage sustainable growth across all sectors.
Join us on a journey of innovation and excellence, where ideas are transformed into reality, challenges are turned into opportunities, and together, we can shape a brighter, more successful future. Let us work side by side to build solutions that truly make a difference for your business, your clients, and the community at large.
This exhibition offers a unique and unparalleled opportunity for companies and professionals to showcase the latest technological advancements and innovative solutions in the fields of electricity, lighting, and industrial tools. Attendees will have the chance to explore cutting-edge products, witness live demonstrations, and gain insights into emerging trends shaping the industry.
In addition to product showcasing, the exhibition serves as a valuable platform to strengthen relationships with customers, partners, and key stakeholders. It encourages networking, knowledge sharing, and collaboration, enabling participants to expand their market reach, discover new business opportunities, and stay ahead in a competitive sector. Whether you are a manufacturer, distributor, or service provider, this exhibition is the perfect venue to highlight your expertise, innovation, and commitment to excellence.
Our Vision & Mission
Our Mission
Our mission is to achieve shared success by proudly and professionally supporting our clients' visions and achieving their goals. We build strong, sustainable partnerships and deliver exceptional experiences that exceed expectations.
Our Vision
We strive to achieve leadership in the Jordanian market by providing innovative and effective solutions. We are committed to delivering high-quality, reliable products at competitive prices that perfectly meet customer needs.
Saraya Journey
The Beginning
Established in Amman, Jordan, Saraya Group was founded on a clear strategic vision to develop the wholesale sector for electrical supplies and industrial tools. From its inception, the company adopted a corporate approach based on deliberate planning and sustainable growth, providing reliable solutions that meet local market needs with high efficiency and professionalism.
- Building an operational system centered on quality and responsiveness.
- Launching wholesale operations according to modern supply and distribution standards.
- Establishing long-term strategic partnerships with certified suppliers.
- Solidifying its position as a trusted partner supporting local market growth.
Strategic Expansion Phase
Saraya Group reinforced its leadership in LED lighting solutions by introducing advanced systems that combine high performance with energy efficiency, meeting modern project requirements with the highest quality standards. In 2013, the expansion into LED solutions and distribution network growth marked a strategic turning point, strengthening the company's competitive presence in Jordan.
- Expanding the LED lighting portfolio to meet modern project requirements.
- Strengthening the distribution network across various regions of the Kingdom.
- Establishing the company as a reliable provider of high-efficiency lighting solutions.
Launch of QVQ Brand
The group succeeded in consolidating its presence across the Kingdom, making its switches and sockets available in various electrical and lighting outlets. In 2016, Saraya launched the QVQ brand, offering a lifetime warranty—a testament to its commitment to quality and building long-term trust with customers.
- Wide distribution of switches and sockets throughout the Kingdom.
- Launching the QVQ brand with a lifetime product warranty.
- Enhancing trust and positioning the company as a reliable source for electrical solutions.
Partnership Expansion
In 2020, Saraya Group continued its strategic growth by entering into cooperation agreements with elite leading companies across the electrical, industrial, and IT sectors. These partnerships contributed to diversifying the product range and reinforcing the group's status as a trusted partner in both local and regional markets.
- Inking cooperation agreements with leaders in electrical and industrial sectors.
- Expanding product range to include cables, electrical panels, and IT accessories.
- Driving competitiveness and innovation through high-value long-term partnerships.
Government Project Approval
In 2021, Saraya Group achieved a major strategic milestone by certifying QVQ products within the technical specifications for numerous government projects. This allowed contractors to utilize these products as a certified and compliant option in official tenders, expanding the group’s presence in the large-scale project market.
- Certifying QVQ products within official government technical specifications.
- Enabling contractors to utilize products in official public tenders.
- Expanding presence and credibility within the large-scale project market.
Launch of "Adawat" Digital Platform
In 2022, Saraya Group launched the "Adawat" app, a leading e-commerce marketplace for wholesale trade. The platform enables retailers to purchase electrical supplies and industrial tools with ease, offering a 24-hour delivery service covering the entire Kingdom to enhance operational efficiency.
- Launching "Adawat" as a specialized wholesale e-commerce marketplace.
- Empowering retailers with a seamless and fast digital ordering experience.
- Providing a 24-hour delivery service nationwide to enhance customer satisfaction.
Launch of Worksite Brand
In 2023, Saraya Group launched the Worksite brand to provide the market with professional tools built to global standards of power, precision, and durability. These products are backed by a one-year replacement warranty, reflecting absolute confidence in their performance and quality.
- Launching the Worksite brand for professional-grade tools.
- Providing high-durability tools that meet international performance standards.
- Offering a one-year replacement warranty to ensure quality and reliability.
Partnership with Famatel Spain
In 2024, Saraya Group announced a strategic partnership to distribute products from Famatel Spain, a global leader in high-quality electrical connections. This agreement represents a qualitative step toward enhancing the product portfolio and expanding regional presence with world-class electrical solutions.
- Signing a distribution agreement with the world-leading Famatel Spain.
- Enhancing market penetration both locally and regionally.
- Supporting market leadership by providing global-standard electrical solutions.
Dunlop Distribution Agreement
In 2025, Saraya Group signed an agreement to distribute the prestigious "Dunlop" brand in the Jordanian market. This partnership reflects a commitment to expanding the range of high-quality solutions available to meet the demands of modern projects with excellence and reliability.
- Signing a distribution agreement for the renowned Dunlop brand.
- Expanding the reach of Dunlop products within the Jordanian market.
- Bolstering the portfolio with reliable solutions for modern project requirements.
Strategic Partnership & Regional Expansion
Saraya Group officially announced a strategic partnership with Al-Fayhaa for Lighting and Electricity in Syria. This step is part of its ambitious plan to strengthen its regional footprint, expand business networks, and deepen ties with trusted partners to provide innovative solutions that meet the highest international standards.
- Providing integrated and innovative electrical and lighting solutions.
- Exploring new growth opportunities within the regional distribution sector.
- Reinforcing regional status as an influential force with the highest reliability standards.
Why Clients Choose Us
Meet our experts team
Mohammed badawi
CEO , Managing Partner >
Mohammed Darwesh
Managing Partner
Ayman Alfaqeh
Purchasing Manager
Amer Zaitoun
Financial and Admin Manager
Jihad alasmar
Warehouse Manager